I love Mother, and I'm not talking about my mom. Although, yes, I love her, too. (Whaddaya think I am?)
No, I'm talking about Mother Advertising, one of the trendiest, most well-respected advertising agencies in the world. They have offices in London, New York and Buenos Aires, and are the agency of record for some of the world's biggest brands including Coca-Cola, Ikea, Stella Artois and many others. They produce some of the most clever, catchiest and flat-out best ads in both print and television, including Superbowl commercials complete with celebrity appearances. In short: they are a big deal.
So, you can imagine my elation when I landed a photography assignment for Mother New York last November. I travelled to Phoenix, Arizona to shoot the Target GoTube in it's inaugural deployment.
The GoTube is a genius idea courtesy of the brilliant creative minds at Mother New York. Basically, it's a mini-Target store that sells a limited number of items tailored specifically to the event at hand. In this case, the event was the 2011 Arizona Balloon Classic. As such, the Go-Tube had things like binoculars, lawn chairs, neck pillows -- all things that one would need at a hot air balloon festival. Sweetening the deal was the fact that the items were at regular Target prices, as opposed to the normally high prices found at festivals these days. And, you could even return the items later to any Target store if needed. Pretty clever, indeed.
For me, the best part of all was working with the Mother staff. They are at the top of their game and it was a genuine pleasure working with people who really know what they're doing. They were very happy with the work I did, and hinted at the possibility of future projects together. I'm keeping my fingers crossed.
Be sure to check out the official announcement of the GoTube project on Mother New York's website by clicking RIGHT HERE. (Because these images were shot on assignment, they are technically the property of Mother New York and thus can't be found in my website's Fine Art Galleries as per usual.)
Well, that's all for this month. As always, thanks for reading. And give your mom a hug! ^_^